How ZeroCo makes its users and audience care through the power of their mission, storytelling and the Founder's story.
I want to be a ninja in the storytelling department, but telling stories, well, it’s hard. So I’m doing The Story Skills Workshop with Akimbo and Bernadette Jiwa at the moment. It’s awesome and is making it easier.
Why does storytelling matter?
Human beings have lazy brains that are highly social. So your stories…