How ZeroCo makes its users and audience care through the power of their mission, storytelling and the Founder's story.

Why does storytelling matter?

The outcome from every challenge or struggle we face and overcome can be turned into a gift or opportunity when we look for the magic from the rough stuff that makes us tough.

Vision matters.

What’s important?

Photo by Campaign Creators on Unsplash

Who were the cool kids when you went to school? Who did you have a crush on?

Who are you? And in business — who do you idolise, love or admire from afar?

Full disclosure, I’m approaching my 40th year on the planet.
Don’t all tell me at once how young and fabulous I look (go on then, just a little), and I’m planning & executing my journey into startups now?
Aren’t they full of energetic, hip, tech-savvy, coding geniuses, decades younger than yours truly?
Do startups have a place for someone like me?

A couple of things.

Then there is the X-factor.

I love writing. So much. I do it every day.
But getting my completed, edited posts in the format I love, daily, is still something I find challenging somedays.

Kristy Bertenshaw

I help people unlearn stuff that isn’t workable and design behaviour which guides them towards fulfilment, freedom & flow.

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