Everyone fails.

Kristy Bertenshaw
2 min readMar 27, 2021

Everyone fails. Anyone we see succeeding is only succeeding at the things we are focusing on and paying attention to.
If we looked more closely, they will be failing at lots of other things in their lives.

Photo by the blowup on Unsplash

The people I respect most are those who fail, but they fail well.
I respect them even more than those who succeed.
I respect them because our failures are the moments when we realise what we are made of.
I respect them because it’s through our failures that we have learning moments.
I respect them because they have dusted themselves off, figured out a new plan and path, and then taken action to move forward.
They choose to be unstoppable.
They choose to take action and realise everything is figureoutable—it takes up just as much energy to dwell on the failure as it does to get on with the future.

Failing is a painful experience.
Success feels great.
It requires much more character to fail, change, and get on with it and then succeed, rather than to just succeed.

We can look at this another way too.
There aren’t really any failures.
We might set an objective, our outcome, but if it’s not wanted or needed, or the wrong moment in time, wrong context or environment, we might be not successful. But isn’t that only feedback from the marketplace or situation?
For us to pivot and do something else?
Giving us an opportunity to learn, design, create and grow.

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Kristy Bertenshaw

I love to write bite-sized stories, essays & poetry. Revenue Generation & Growth Specialist | Passionate About Using Technology & Storytelling to Drive Results.