What’s your outcome?

The format?
A snappy first sentence. This is our traditional hook. The point is to capture attention, so the reader reads on.
A quick story from life, a real story, to illustrate the point I would like to make. The point is this is the story part.
Then something tangible—strategy and action. This is the call to action part.
I enjoy writing short format pieces for readers who like bite-size nuggets.
Easy right? Sure. Unless my focus is pulled too many ways, I’m overcommitted, or I can’t find the words.

The future.
It’s unknown.
It’s unpredictable.
It’s iterative.
It’s ever-changing.

The best way to predict our future?
Is to create it.

Even if we don’t have all the freedoms we are accustomed to; there are still ways to move life forward.

There are still ways to design a life, a career, business, body or anything it is that we want. But it takes decisions, and it takes action.

I’m running highly strategic, tactical workshops on this very topic at the moment. How to design your life, and design your work life.

If you’re not where you want to be.
If you’re working out how to transition back employees back into working from the workplace.
If you want to generate a compelling future with strategic action designed specifically for you, in your diary.
If you’re an action taker,
These could be for you.

Ok—so how does this relate to my daily writing?
If I wanted to post every day without fail, it is very easily attainable. How?
It’s batch writing content, ahead of time and scheduling posting.
It’s creating a system.
It depends on what the outcome is.
Mine has been less about posting every day and more about the practice part.
But if it was to shift, and if it was to publish content every day, then the behaviour would need to shift—to become more predictable, with a system that supports it, that I can do, that’s easy to do.

Want to learn more about tailer made workshops, book a discovery call here.




I help people unlearn stuff that isn’t workable and design behaviour which guides them towards fulfilment, freedom & flow.

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Kristy Bertenshaw

Kristy Bertenshaw

I help people unlearn stuff that isn’t workable and design behaviour which guides them towards fulfilment, freedom & flow.

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