Why we should hire outside of our industry.

Kristy Bertenshaw
2 min readNov 1, 2021


Could hiring talent, coaches, and experts from outside of your industry become a best practice? Especially as international borders open and businesses move towards normal in ANZ?

Can be beautiful.
It can mean that we are more open-minded.
We have faith in our ability to figure stuff out.
And believe things like whatever is thrown at me, I’ll think of a solution —
I’ll find a way —
I’ll give it a shot,
I’ll be unstoppable.

And that’s how we often get a breakthrough in an industry.

Breakthroughs don’t necessarily come from those who have been in the industry for a long time.
Doing something for a long time often means we conform to the rules, ways of seeing, groupthink and creating glass ceilings.
We create limitations and say things like ‘that’s the way things are, and think our industries are ‘different’ or ‘special’, and you have to be in them to understand how they work.

Often comes from those outside of the industry.
Those with unjustified optimism.
Can cause leaps forward in the world.


Intense curiosity.
First principle thinking.
Beliefs, perspective and worldview.
Our unique methods of problem-solving.
Being unstoppable in our pursuit.

The argument to work with thought leaders,
Those with past success,
Role models,
And those who have done it before
Is sound,
And obvious.

Photo by Christina @ wocintechchat.com on Unsplash

But maybe,
There could be as much argument for the beginners mind.
The craftmans mind.
The one who is obsessed with solving problems,
Which could unleash radically different solutions with creativity and fun.



Kristy Bertenshaw

I love to write bite-sized stories, essays & poetry. Revenue Generation & Growth Specialist | Passionate About Using Technology & Storytelling to Drive Results.